Saturday, June 09, 2012

Something about Malcolm

There was always something about this guy's facile pronouncements about culture that got under my skin.  Now I know why.  This article is by Yasha Levine from exiledOnline.

Is Malcolm Gladwell America's Most Successful Propagandist and Corporate Shill?

Propaganda works best when it is not perceived as propaganda, but works more subtly. The master of this nuanced approach is Malcolm Gladwell.

 "I'm necessarily parasitic in a way. I have done well as a parasite. But I'm still a parasite." --  Malcolm Gladwell

In the vast ecosystem of corporate shills, which one is the most effective? Propaganda works best when it is not perceived as propaganda: nuance, obfuscation, distraction, suggestion, the subtle introduction of doubt—these are more effective in the long run than shotgun blasts of lies. The master of this approach is Malcolm Gladwell.  Read the rest here.

1 comment:

Anonymous said...

Oh please. Way to think critically.