The web of one

Moveon.com's Eli Pariser presents an alarming observation of how the internet may be personalizing the information flow in such a way as to create a bubble of tailored output around each and every one of its users. Presented at the TED conference.

His book on the topic, The Filter Bubble: What the Internet is Hiding from You, is out this week — help make it a hit here.

If you order the book here, all of Eli’s proceeds from this post will go to MoveOn.org Civic Action.

Here’s what author Bill McKibben has to say about it: “You spend half your life in Internet space, but trust me—you don’t understand how it works. Eli Pariser’s book is a masterpiece of both investigation and interpretation; he exposes the way we’re sent down particular information tunnels, and he explains how we might once again find ourselves in a broad public square of ideas. This couldn’t be a more interesting book; it casts an illuminating light on so many of our daily encounters.”